Personal trainer website: what to include and how to reply

A website for a personal trainer has to answer, without anyone writing to you, what the visitor is asking: what you offer, who you are, how you work, how much it costs and how to start. Then it needs a form that says clearly what you do with the data and someone who replies promptly. Here is what to put in each section, what to be careful about with photos and the form, how to reply to contacts and what the website on Entrenify's Pro plan is like.

What to put on your website, section by section

You do not need a long website: each section needs to answer one specific question. An order that works:

Section	Question it answers	What to avoid
Home page	What do you do and for whom?	Phrases that could be anyone's
About me	Who are you and why do you work this way?	A list of qualifications with no context
Services	What can I sign up for?	More options than you can explain
Plans and prices	What does each include and how much does it cost?	“Ask me” as the only answer
Frequently asked questions	What if…?	Repeating what the other sections already say
Contact	How do I start?	Asking for more data than necessary
Legal notice and privacy	Who is behind it and what do they do with my data?	Leaving it for later

Write with one specific person in mind who does not know you yet. If a section has nothing to say, it is better to remove it than to pad it out.

How you work and what it costs, with no small print

The section that settles the most doubts is the one on how you work. Say where you train people (in a gym, at the client's home or online), what hours you keep, what each plan includes and what happens in the first session. If you can, give prices; if they depend on the case, at least explain what they depend on.

Two things do more harm than good: promising results and quoting figures you cannot sustain, such as a number of clients rounded up. Whoever lands on your website does not know you yet, and the first thing they will do is check whether what you say is true.

Photos: yours and other people's

Photos of you or of your workspace pose no problem. Those of other people do. Spain's Organic Law 1/1982, on civil protection of the right to honour, personal and family privacy and one's own image, treats as unlawful intrusion, in its seventh article, “the use of a person's name, voice or image for advertising, commercial or similar purposes” (translated from the Spanish, as are the other quotations from Spanish law in this article). And its second article says that no intrusion is found when the rights holder “has given their express consent for that purpose”.

In practice: for every photo in which a client appears, you need their express written permission to publish it on your website, separate from the one they gave you for their progress photos. Keep that permission and remove the photo if they ask. We explain this in more detail in progress photos and consent.

The contact form: what to ask and what to explain

Ask for just enough to be able to reply: name, a way to contact them and a message. You will find out the rest when they become a client.

And explain what you are going to do with that data. Article 13 of Regulation (EU) 2016/679 (GDPR, known in Spain as the RGPD) says that, where data are collected from the person themselves, the controller shall, “at the time when personal data are obtained, provide the data subject with all of the following information”, starting with “the identity and the contact details of the controller” and “the purposes of the processing for which the personal data are intended as well as the legal basis for the processing”.

In Spain, Article 11 of Organic Law 3/2018 (LOPDGDD) allows this to be met in two layers: basic information, which must contain at least the identity of the controller, the purpose of the processing and the possibility of exercising the rights of Articles 15 to 22 of the GDPR, plus, in the words of the law (translated from the Spanish), “an electronic address or other means that allows simple and immediate access to the remaining information”. On a website, that can be a short text next to the form and a link to your privacy policy. What to put in it depends on how you work: if in doubt, consult a professional. You have the essentials of the rules in data protection for personal trainers.

How to reply to contacts

A contact from the website is someone who has already taken a step. What to take care of in your reply:

1. That it arrives promptly, within your working hours. If you cannot attend to them, tell them that too.
2. That it answers what they asked, not with a generic text.
3. That it proposes a next step: a first conversation or assessment, with a couple of available slots or with the link to book.
4. A single reminder if they do not reply, after a few days. After that, let it go.
5. Onboard them properly if they become a client: their record, their details and their access, as with any other.

Keep contacts in one place, not scattered across email, phone and social media: that way you know whom you have replied to and whom you have not.

The website on Entrenify's Pro plan

On the Pro plan of Entrenify (in Spanish), you publish your website at an address of the type yourname.entrenify.com without leaving the tool:

• Field-based editor. You fill in each part (identity, about me, services, plans, frequently asked questions, gallery, contact, legal notice and privacy) and, if a block is left without data, the website does not show it.
• Draft and publication. What you save is a draft; when you publish, the website is generated. To publish you need, at a minimum, your name, the “about me” text, one plan and your privacy policy. You can unpublish it without losing the content.
• Your address. If you change it, the previous one keeps leading to the new one for 90 days.
• Contact form. It collects name, email, an optional phone number, their goal and a message, with a checkbox to accept the privacy policy without which it is not sent. Each contact appears in your contacts list and you receive a notification.
• From contact to client. With one button their record is created and the invitation to the app is sent to them.
• Gallery with permission. Before uploading photos to the gallery you must confirm that you have the written consent of the person appearing, and who confirmed it, when and with what text is recorded. When uploaded, the images are converted and lose the metadata that includes the coordinates of where the photo was taken.
• Booking button. If you have the booking page switched on, the button on the website leads to it.

Worth knowing: you write the legal notice and the privacy policy yourself in their fields; publishing requires the privacy policy, not the legal notice, so do not leave it for later. The public website belongs to the Pro plan; during the 14 days of the trial you have it too. The differences between the two plans are in Entrenify Esencial (Essential) or Pro.

Sources consulted

Checked on 11 October 2026. We link to the original source so that you can consult the current text.

• Ley Orgánica 1/1982, de 5 de mayo, de protección civil del derecho al honor, a la intimidad personal y familiar y a la propia imagen (texto consolidado): artículos segundo y séptimo. BOE.
• Reglamento (UE) 2016/679 del Parlamento Europeo y del Consejo, de 27 de abril de 2016 (Reglamento general de protección de datos): artículo 13. BOE (DOUE).
• Ley Orgánica 3/2018, de 5 de diciembre, de Protección de Datos Personales y garantía de los derechos digitales (texto consolidado): artículo 11. BOE.